Case study GutzFit · gutzfit.com
A fitness coaching CRM that
onboards without friction
We built a personalized health platform with assessments, client tracking, and Stripe-powered access designed so coaches and clients get value from day one.
The situation
Coaches needed more than a form stack.
GutzFit needed a health platform that could handle real users, real data, and real payments not a demo that breaks in production.
The product required structured assessments, coaching workflows, and a clean onboarding path that felt effortless for non-technical founders and their clients.
What we built
A coaching platform that runs itself
From intake to payments to ongoing coaching the system keeps clients moving without the founder babysitting every step.
Assess and onboard
Clients complete structured assessments and land in a clear onboarding flow that sets expectations without hand-holding.
Track what matters
Coaches see progress, history, and next actions in one place not scattered across spreadsheets and DMs.
Pay and access
Stripe handles access cleanly so the product stays available when payment succeeds and locked when it doesn’t.
Outcome
Production-ready from the first real user
Architecture and onboarding were designed for real coaching load not a prototype that needs a rewrite after launch.
1stack
Unified coaching + payments product
Day 1
Onboarding designed for real clients
Stripe
Access gated by live billing
Technology used
Quiet infrastructure, clear product
Payments, auth, and coaching flows stay reliable underneath so coaches focus on clients not ops.
Stripe billing
Access and subscriptions wired into the product
Assessments
Structured intake that feeds the coaching layer
Client tracking
Progress and history in one coaching view
In their words
What the client said
“We needed a health platform that could handle real users, real data, and real payments not a demo that breaks in production. Forgex nailed the architecture and the onboarding flow felt effortless for our clients from day one.”
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